Case study

    Courier booking system: what we built for Send It Direct

    By Ben Thomas, founder of Senderra and co-founder of Send It Direct · Updated October 2026

    Senderra built the Senderra booking system, a courier booking and visibility system for Send It Direct, a Bristol B2B same-day courier. Business customers can book multi-stop jobs, track each job's status, download proofs of delivery and invoices, get quotes and vehicle advice, sort multi-drop runs into the most efficient order with the route planner, and download an emissions (ESG) report in one portal. It launches on 1 November 2026, with customer logins rolling out from December 2026. It's separate from our website packages: we build systems like this as Custom projects from £9,000 plus VAT.

    Client
    Send It Direct Limited, a Bristol-based B2B same-day courier (our sister company)
    What we built
    A customer booking and visibility portal: booking, job status, proofs of delivery, invoices, quotes, route planning and ESG reporting
    Launch
    1 November 2026; customer portal logins from December 2026
    Who uses it
    Send It Direct's business account customers, free of charge
    Built as
    A Custom project, separate from our website packages

    What Send It Direct needed

    Business customers of a same-day courier ask the same questions every day: can you collect this, where's my delivery, can I have the proof of delivery, and where's the invoice? Send It Direct wanted customers to be able to answer those themselves, any time, in one place, while the team kept handling every job personally.

    What the system does

    Dashboard

    Active deliveries, open invoices, recent quotes and quick actions on one screen.

    Multi-stop booking

    Several collections and deliveries in one booking, with postcode look-up, a reference or PO number on each stop, collection windows and instructions.

    Job list and status

    Every job with its status, reference and a progress bar, searchable by reference or postcode.

    Proof of delivery

    Signature and photo records for each delivery.

    Invoices

    Every invoice in one place for the customer's accounts team.

    Quotes and vehicle finder

    Customers get a price and the right vehicle for the load before they book.

    Route planner

    Customers enter several postcodes and the route planner sorts the drops into the most efficient order.

    Sustainability and ESG report

    CO₂ offset, trees planted and car journeys avoided for the customer's own deliveries, with a monthly chart and a downloadable ESG report.

    Help and guides

    Short guides inside the portal.

    How it fits around a working courier

    Senderra's founder, Ben Thomas, is also co-founder and Operations Director & CTO of Send It Direct, so the system was designed by someone who runs the jobs it tracks. Each customer gets their own portal on a web address unique to them, there's no public sign-up, and the Send It Direct team still handles every booking personally. The portal gives customers the answers without them needing to email.

    What this means if you're thinking about a booking system

    • Start from the questions your customers ask you most, and make each one a screen.
    • Keep your team in the loop: a portal should cut the chasing, not replace the person who answers the phone.
    • Give each customer their own view of their own data: jobs, documents, invoices and reports.
    • Plan the rollout: Send It Direct launches on 1 November and gives customers logins over the following weeks.

    Not sure if you need a booking system or just a good website? Read our guide.

    How a Custom project works

    1. Free 30-minute consultation to understand your needs and confirm scope
    2. Fixed price agreed before we start; 50% upfront, 50% on delivery
    3. Weekly progress updates
    4. Launch, training and full handover. You own the code.

    Custom builds such as booking systems, customer portals and dashboards start from £9,000 plus VAT, with a fixed price agreed after a free consultation.

    Courier booking system FAQs

    Who built the Senderra booking system?

    Senderra Ltd built it for Send It Direct, a Bristol B2B same-day courier and our sister company. Both companies share directors, including Ben Thomas.

    Is the booking system the same as Senderra's website service?

    No. Senderra Ltd builds websites for small businesses and custom software such as booking systems. The Senderra booking system is one of the custom systems we've built; it isn't part of our website packages.

    What can courier customers do in it?

    Book multi-stop jobs with references and collection windows, track each job's status, download proofs of delivery and invoices, get quotes and vehicle advice, sort multi-drop runs into the most efficient order with the route planner, and download an emissions (ESG) report.

    When does it go live?

    It launches on 1 November 2026, and Send It Direct rolls out customer portal logins to its account customers from December 2026.

    Can I buy or license the Senderra booking system for my business?

    We can build one like it. The Senderra booking system itself isn't available to buy or license, but we build booking systems and customer portals as Custom projects from £9,000 plus VAT, with a fixed price agreed after a free 30-minute consultation. You own the code. Run a courier business and want something similar? Talk to us.

    I'm a Send It Direct customer. Where do I log in?

    Send It Direct will email you your portal link when your login is ready, from December 2026. For anything before then, contact Send It Direct on 0117 454 4144.

    Thinking about a booking system or customer portal?

    Book a free 30-minute consultation and get a fixed price.

    Want a website that customers and AI search can find?

    Book a free 30-minute consultation and get a fixed price. Packages from £999, delivered in 2–4 weeks.