Send It Direct: a courier website and customer booking system, built by Senderra
Send It Direct is a Bristol-based B2B same-day courier and Senderra's first client. We built its website, senditdirect.co.uk, and Senderra, the customer booking and visibility system Send It Direct's customers will use from 1 November 2026. Between October 2025 and July 2026, the website's monthly Google search impressions grew from about 2,000 to more than 40,000.
- Client
- Send It Direct Limited, a Bristol-based B2B same-day courier
- Relationship
- Our first client and our sister company. Both companies have the same directors, including Ben Thomas.
- What we built
- the senditdirect.co.uk website and the Senderra customer booking and visibility system
- Result
- monthly Google impressions up from about 2,000 (October 2025) to more than 40,000 (July and August 2026), per Google Search Console
What Send It Direct needed
Send It Direct needed to be found by businesses looking for a same-day courier, both on Google and when they ask AI assistants such as ChatGPT, Perplexity and Google's AI Overviews. It also wanted to give its business customers one place to book deliveries and see their consignments, invoices, emissions and proofs of delivery.
The website
We built senditdirect.co.uk as a fast, content-rich site that search engines and AI assistants can read:
- A page for each service, industry, location and route, each answering the questions buyers actually ask, with FAQs
- A company profile page with verifiable business details
- Every page served as ready-made HTML, so crawlers that don't run JavaScript still see the full content
- Structured data (schema.org) describing the business, its services and its FAQs
- An llms.txt file and a robots.txt that welcomes AI crawlers
- An instant quote page for new customers
The Senderra booking system
Senderra is Send It Direct's customer booking and visibility system, launching on 1 November 2026. Business customers can book deliveries and see their consignments, invoices, greenhouse gas (GHG) emissions and proofs of delivery (PODs) in one place. Send It Direct sets up each customer with their own portal account on a web address unique to them.
The result
Monthly Google search impressions for senditdirect.co.uk grew from about 2,000 in October 2025 to more than 40,000 in July and August 2026 (Google Search Console). Impressions count how often the site appeared in Google search results.
What this means for your business
The same approach works for any UK small business: clear pages that answer real customer questions, served in a form search engines and AI assistants can read, plus simple tools such as booking systems, dashboards or customer portals that save you time.
Visit Send It Direct at senditdirect.co.uk